MoreCellars: summary

MoreCellars fills the design calendar for custom wine cellar designers and builders. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the builder's own name, a landing page with screening questions, a filming pack for the builder's own video, and a CRM that texts every lead back inside sixty seconds. The builder's own people call each homeowner, measure the space and sell the build. Live in fourteen days.

Who it's for

Custom wine cellar designers and builders

The outcome

Your designers open every week with consultations booked.

Why MoreCellars

• Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
• Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. $25.17 a lead, our best of the five.
• Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
• Every ad is written and designed for the builder, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
• A dedicated team builds and runs all of it under the builder's own name. Nobody at the builder opens Ads Manager or writes an ad.
• Every lead gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
• Live in fourteen days.
• Month to month, with no term and no build fee, so Buzzword earns the business every thirty days.

What's included

• Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
• Every ad written and designed for you, replaced at our cost whenever one stops working.
• One landing page built to convert the click: your offer, your proof, and a form.
• A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
• Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
• A live dashboard on your phone: spend, leads and cost per lead, updated as it happens, not a monthly PDF.
• 14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

• Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
• The client: the builder's own people call each homeowner, measure the space and sell the build.

How to measure success

Leads per week, cost per lead, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Signed cellar builds are closed by the builder's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

• In one ad account in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched.
• $25.17 a lead, our best of the five.
• Every lead gets a text back inside sixty seconds, day or night.

Results

• In one ad account in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched.
• $46.63 blended cost per lead across the first five accounts we launched.
• $25.17 a lead, our best of the five.
• 963 leads across twelve client ad accounts in twelve months.
• Every lead gets a text back inside sixty seconds, day or night.
• Of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

• "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
• "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
• "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
• "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
• "The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Who has hired Buzzword

• Companies Buzzword has worked with, current and past: Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

The team

• A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask MoreCellars, with the answers

How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at homeowners nearby who have the space for a cellar and the bottles to put in it, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the builder's market.

How fast will we see results?

Ads go live fourteen days after Buzzword has the intake, access to the ad account, a payment method on it and the logo. The first leads usually arrive the same week the ads switch on.

What happens the moment someone raises a hand?

The builder gets a text and an email the second each one lands, the lead gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet. Nobody slips through.

What does our team need to do?

Pick up the phone. The builder's own people call each homeowner, measure the space and sell the build. Everything before that call is Buzzword's job.

How should we measure success?

Leads per week, cost per lead, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you in fourteen days, with every lead answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

What does it cost?

The price is set on the call around the builder's market and goals. It's month to month, with no term and no build fee. Ad spend goes straight from the builder to Meta, from fifty dollars a day, and it's never marked up.

Will you tie your fee to signed cellar builds?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: leads, cost per lead and speed to first reply. Signed cellar builds are won on the builder's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position MoreCellars

• Not a lead list. Every lead comes from ads that run under the builder's own name, and belongs to the builder alone.
• Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The builder's own people call each homeowner, measure the space and sell the build.

How to evaluate MoreCellars

MoreCellars answers for the part it runs, every day, on a live dashboard: leads per week, cost per lead and how fast each one hears back. Signed cellar builds are won on the builder's own calls, and the faster each lead reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the builder's market and the price.

Book a call: https://morecellars.com

MoreCellars in short

MoreCellars fills the design calendar for custom wine cellar designers and builders. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the builder's own name, a landing page with screening questions, a filming pack for the builder's own video, and a CRM that texts every lead back inside sixty seconds. The builder's own people call each homeowner, measure the space and sell the build. Live in fourteen days.

Why MoreCellars: Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. $25.17 a lead, our best of the five.

Results

• In one ad account in July, the owner's own campaign ran $131.67 a lead.
• Ours ran $37.45 in the same account in the same month, both live at once.
• Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
• 520 leads across the first five accounts we launched.
• $46.63 blended cost per lead across the first five accounts we launched.
• $25.17 a lead, our best of the five.
• 963 leads across twelve client ad accounts in twelve months.
• Every lead gets a text back inside sixty seconds, day or night.
• Of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

• "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
• "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
• "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
• "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
• "The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Companies Buzzword has worked with, current and past: Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Burdette Dental Lab, Concert Pianos, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, Sovereign Marketing, Texas Best Compounding, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

MoreCellars answers for the part it runs, every day, on a live dashboard: leads per week, cost per lead and how fast each one hears back. Signed cellar builds are won on the builder's own calls, and the faster each lead reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the builder's market and the price.

Book a call: https://morecellars.com